CD Release!

Tammy Evans Yonce will release her debut album soon. Dr. Yonce is a flutist and professor of music at South Dakota State University.

One of the tracks on Dreams Grow Like Slow Ice is my original composition, “Angularities”, for solo glissando-headjoint flute. I wrote this piece specifically for Dr. Yonce, and I’m honored that she has included on this CD. Looking forward to the release. You can preordered below.

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Preorder her debut album here: https://tammyevansyonce.bandcamp.com/album/dreams-grow-like-slow-ice

“River Run” for Concert Band

“River Run” captures the spirit of a wild, white water rafting trip in the summer of 2017. My family and I took a guided tour down the Ocoee River, specifically a section built for the 1996 Olympic Games, which runs through the Ocoee Gorge in the Chattahoochee National Forest. It features the longest stretch of class III and IV rapids in the country. We had a great time, but the raft overturned throwing us into fast moving rapids with sharp rocks. We came out of it unscathed, but it was a harrowing experience none the less.

Xylophone and marimba create the feeling of swift currents underlying foreboding melodic contours. Splashy percussion sounds like waves crashing on rocks, while three distinct melodic themes represent specific rapids on the Ocoee.

“River Run” features progress tonality meaning it starts in the key of C Phrygian and ends in the key of G minor without returning to the original key. This technique was made popular in the 19th century by romantic composers including Mahler, Schubert, Chopin, Brahms and Mendelssohn.

Click on the photo below or here to watch the video.

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Ice Cream and How to Publish Your Music on Major Streaming Services

My latest pop tune, “Ice Cream”, was inspired by Rick James and Prince. It’s an electro-funk composition with a super catchy beat.

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This is my first pop tune available on all major streaming services, see the links below to check it out.

I thought I’d share what I learned about the process.

The publication process:

  1. Have it mixed and mastered professionally. It makes a difference, especially when streaming on different platforms. The mastering engineer will add correct metadata, so it can be tracked and monetized.
  2. Register it with either BMI or ASCAP. I’m a member of ASCAP. They will give you a registration number connected to the metadata in your track.
  3. Publish it through CD Baby or any other publishing company. CD Baby charges a one-time, $35 fee for a single or $50 for an album. They’ll need your registration number from ASCAP or BMI to track downloads and streaming.
  4. Once it’s published, it’ll can take several days or several weeks for your song to first appear on Apple Music, iTunes, Spotify, Pandora, Tidal and all the rest. CD Baby will track the streams for you and send a check each quarter.
  5. Next, you got to promote it through paid advertising, digital radio, terrestrial radio and/or social media. That’s where the real work begins. Nobody will find it unless you push it.

iTunes:
https://itunes.apple.com/us/album/ice-cream/1313444213?i=1313444262

Spotify:
https://open.spotify.com/album/0UtiWf5dvuz0F0cRLVlm22

CDbaby:
http://store.cdbaby.com/cd/davidmitchell4

New Prince Six-Song EP Release – April 21, 2017

Prince fans, take heart. According to an article on HuffPo, a surprise new EP containing six unreleased tracks recorded between 2006 and 2008 will be released this Friday, April 21, 2017. It will be available on Apple Music, and the title track, “Deliverance” is already available to stream on a number of services.

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The producer, Ian Boxill has been working on this music over the last year and planned the release to coincide with the one-year anniversary of Prince’s Death. Paisley Park and Prince’s estate have filed a lawsuit claiming the producer is “trying to exploit one or more songs for his personal gain”.

We’ll see what happens. I’m just glad we have some new tunes from The Purple One!

Marketing Your Music Using Social Media

I was honored last week to have the opportunity to present my music marketing research at the 2016 College Music Society National Conference in Santa Fe. My wife, Jennifer Jones-Mitchell, President of Brandware PR, and I participated in the poster presentation format in the main exhibition hall. We met some amazing, talented professors and musicians representing colleges from across the USA. My wife was able to share her immense expertise and inspire attendees to take advantage of social media resources to reach a global audience.

Our research features case studies of creative marketing campaigns, streaming services, music licensing data and much more. Have a look at the SlideShare below and don’t hesitate to reach out to me or my wife with questions or comments. Feel free to share as well.

For expert PR advice, contact Jennifer Jones-Mitchell at jjonesmitchell@brandwarepr.com

Click cms-presentation to download the original PowerPoint.

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College Music Society National Conference

Friday, I received a nice letter from the College Music Society. They selected my conference proposal! Jennifer Jones Mitchell and I will be presenting at the 2016 CMS National Conference in Santa Fe. We’re excited! Our topic is “Marketing Your Music Online: A Guide to Social Media for The Musician”.

The conference will be late October at at the Eldorado Hotel & Spa, the Hilton Santa Fe Historic Plaza, and St. Francis Auditorium in Santa Fe, New Mexico.

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The Bells

Here’s an interesting new composition. It’s a piece I wrote for Vocal Essence, “one of the world’s premier choral music organizations” according to their website. They host an annual choral music competition. The guidelines called for a Christmas carol featuring Scandinavia violin and chorus. Unfortunately, I missed the deadline.

I finished the piece of course, and it was selected by the Southeastern Composers League for their annual concert series. And I must say, the Campbell University Chorus conducted by Dr. Phillip Morrow featuring Lucy Greenleaf-Carter on violin did a wonderful!

This piece is a setting of Edgar Allan Poe’s poem “The Bells”. The fast moving violin part creates a feeling of nervous energy. It’s intended to sound like snowflakes swirling in the air on a cold Christmas night in the dead of winter. The chorus mimics the sound of bells ringing at the stroke of midnight across a frozen city scape.