New Prince Six-Song EP Release – April 21, 2017

Prince fans, take heart. According to an article on HuffPo, a surprise new EP containing six unreleased tracks recorded between 2006 and 2008 will be released this Friday, April 21, 2017. It will be available on Apple Music, and the title track, “Deliverance” is already available to stream on a number of services.

fac34cf1

The producer, Ian Boxill has been working on this music over the last year and planned the release to coincide with the one-year anniversary of Prince’s Death. Paisley Park and Prince’s estate have filed a lawsuit claiming the producer is “trying to exploit one or more songs for his personal gain”.

We’ll see what happens. I’m just glad we have some new tunes from The Purple One!

Marketing Your Music Using Social Media

I was honored last week to have the opportunity to present my music marketing research at the 2016 College Music Society National Conference in Santa Fe. My wife, Jennifer Jones-Mitchell, President of Brandware PR, and I participated in the poster presentation format in the main exhibition hall. We met some amazing, talented professors and musicians representing colleges from across the USA. My wife was able to share her immense expertise and inspire attendees to take advantage of social media resources to reach a global audience.

Our research features case studies of creative marketing campaigns, streaming services, music licensing data and much more. Have a look at the SlideShare below and don’t hesitate to reach out to me or my wife with questions or comments. Feel free to share as well.

For expert PR advice, contact Jennifer Jones-Mitchell at jjonesmitchell@brandwarepr.com

Click cms-presentation to download the original PowerPoint.

slide1

College Music Society National Conference

Friday, I received a nice letter from the College Music Society. They selected my conference proposal! Jennifer Jones Mitchell and I will be presenting at the 2016 CMS National Conference in Santa Fe. We’re excited! Our topic is “Marketing Your Music Online: A Guide to Social Media for The Musician”.

The conference will be late October at at the Eldorado Hotel & Spa, the Hilton Santa Fe Historic Plaza, and St. Francis Auditorium in Santa Fe, New Mexico.

Screen Shot 2016-04-03 at 12.52.45 PM.png

“Happy Birthday to You” is Now Public Domain

Bet you didn’t know “Happy Birthday”, one of the most recognized songs in the English language, was under copyright with Warner, until last week.

Yep! In fact, it has generated significant revenue for Warner since 1988, especially in movies. The licensing fee can be as much as $1,500 to $5,000, which has inspired a number of productions to create alternative versions of the song.

Check out this video to see some examples:

According to a story in the Los Angeles Times, a federal judge in Los Angeles has ruled Warner/Chappell publishing company never had the right to charge for the use of “Happy Birthday to You”.

In 1893, Mildred and Patty Hill published it in a book entitled Song Stories for the Kindergarten. They borrowed the melody from a similar popular song of the era and changed the lyrics to “Good Morning to All”. Patty Hill, a kindergarten principal in Kentucky, encouraged her students to sing it at the beginning of school each morning. It became so popular; her students began to spontaneously sing it at birthday parties, changing the words to “ Happy Birthday to You”.

In 1935, The Clayton Summy Co. published a piano arrangement of “Happy Birthday to You” attributing the composition to Preston Orem and R. R. Forman. The copyright to this particular arrangement was eventually purchased by Warner in 1988. Warner incorrectly charged a fee for any and all versions of “Happy Birthday to You”, but they actually only owned the copyright to a specific piano arrangement. Amazing!

So you can relax. No one’s going to take half of your birthday cake, or a percentage of your birthday presents. : )

A Composer’s Inspiration

Click on the picture to read an article about my composition “Lake Avondale” in Decaturish.com. I’m a featured local composer this week! Pretty cool.
Dr.-David-Mitchell-2

Compensate Musicians Fairly: We Demand It Now! #FairPay4Music

Musicians, it’s time we started demanding just compensation for our life’s work! Another case of “musicians being asked to play for exposure” has come to my attention. Ex Cop, a punk duo featuring Amalie Bruun and Brian Harding, was asked by the McDonalds corporation to play at their SXSW stage “for the exposure only,” and with no compensation whatsoever. McD’s is a mega corporation with a net worth of $97 billion – that’s billion with a B – and they can’t scrape together just compensation for artists? This arrogance blows my mind. When did it become OK to rip off musicians? ex-cops-300x169 It’s not the first time this has happened. Bruno Mars wasn’t paid a dime when he performed at the 2014 Super Bowl. In fact, the NFL floated the idea of having HIM pay THEM to play in order to cover their cost for the multimillion dollar broadcast extravaganza. They suggested he compensate them in a number of creative and self-serving ways, including taking a percentage of his record sales and/or tour receipts. Musicians, we must unite through social media to call out corporations, bars, club owners and venues who attempt to take advantage of us. We can use the power of social media and the power of the purse to make a difference. Let’s take a page from the LGBTQ community and boycott businesses who treat musicians unfairly. I, for one, will not patronize McDonalds until they make a change. We are not powerless to demand to be treated fairly. The power of the purse will make a difference! Let’s also stop racing to the bottom with streaming services who pay fractions of a cent and rip off artists at every turn. Check out compensation models below in a slide taken from a presentation I recently gave with Anderson Jones PR on marketing your music online. (Click the image to view full presentation). Please use this as a guide to put your music on services that compensate you fairly. how-to-promote-your-music-online-a-social-media-guide-for-the-musician-10-1024 Let’s wise up and claim our power to make a difference! Let’s start a hashtag campaign to call attention to abuses in the industry. Tweet #fairpay4music if you agree.

Boardwalk Empire Opening Theme: Music Sets the Mood

The opening theme for Boardwalk Empire is an excellent example of setting the mood for a television series. The song is “Straight Up and Down” by The Brian Jonestown Massacre, their second album released in 1996, Take It from the Man. According to Wikipedia, this album “is rooted in rhythm and blues and heavily influenced by artists such as The Rolling Stones.”

Click the image below to watch the video in a new window.

This song is anachronistic within the context of the show, but it sets the mood perfectly. From the start, the opening theme song and video draws you in, making you want to watch. It says, “this is hardcore. You’re going to want to stick around and find out what happens next.” It’s also clear that this show is not a sitcom. It’s a serious drama and stuff is about to go down, my friend.

So this theme song does everything a good theme song should do:

  1. It sets the mood.
  2. It let’s you know the type of show you are about to watch (sitcom or drama).
  3. It keeps you in your seat wanting to see more.
  4. It’s also kind of catchy. You can’t help but nod your head and say “yeah man, rock ‘n roll.”
  5. It’s also nice and short, just long enough to do what needs to be done without giving the audience time to change the channel or head for the fridge.

What is most interesting is the juxtaposition of a modern rock song with a television series set in the early twentieth century. Both Nucky’s suit, obviously 1920’s fashion, and the old Boardwalk don’t jive, at first blush, with the music. In addition, the series as a whole takes great care to make everything true to the period from clothing, appliances and cars to music,lingo and mannerisms. If you have watched the entire series as I have, you know it’s almost like looking back into the past, a postcard from the early twentieth century. This juxtaposition is curious and compelling.

So why did the producers choose this song over period music? It’s because period music no longer has the same connotations for a modern audience as it used to have for audiences of the early twentieth century. A modern rock song can reach an audience with more familiar music and push the right emotional buttons which have been put in place by years of exposure to popular music. Period music won’t make an audience think “hardcore, yeah man, it’s about to get real.” Period music does a great job of placing the series within the early twentieth century, a job the producers do so well within the episode itself. It won’t necessarily keep you from changing the channel or thinking “this is a show my grandma would like.”

This juxtaposition is also a classic film trick, namely, combining two polar opposite elements to create a more powerful impact, for example, playing children’s songs during a murder scene. It’s so wrong, it’s right.

In addition, the producers did a great job marrying the video to the music. In most cases, the music is written after the film is shot. In this case, the music came first (1996). For example, the highly distorted guitar is matched by the oversaturated video (nice touch). Also, the violence of the waves and the breaking of the whiskey bottle, at approximately 48 seconds into the video, match the raw sound of the grunge guitar solo which begins at that precise moment reflecting the violent, raw nature of the series as a whole. Also, the solo ends with waves hitting Nucky’s feet at approximately 1 minute 15 seconds with a brief reprise as the camera pans up to Nucky’s face ending at approximately 1 minute 20 seconds. This symbolizes the fact that this series begins and ends with Nucky Thompson. It’s all about his world.

I say bravo to the producers of this opening theme song and video. It serves as an excellent example of how to marry video to music and captivate an audience.