As a private guitar instructor with over 20 years experience, I have noticed a disconcerting decline in the number of students who sign up for private lessons, and I was curious to learn whether or not other instructors have experienced the same thing. So, I posted the following question to a number of professional groups on LinkedIn including Classical Guitar and Guitar Instructors. Is It Still Possible to Make a Living as a Private Guitar Instructor?
Out of 45 comments so far, all respondents acknowledged the decline. Most sighted the availability of free instructional videos on YouTube as a major reason for the decline. Walter Peretiatko wrote, “Yes, YouTube has killed a lot of my guitar students…”
In addition, Eric Symons wrote,
“This is a tough subject for me to publicly discuss, as I see a trend that disturbing in the US and other so called “First World” countries. While living in a world that has kids living with inorganic mediums such as video games and computers, and less of them having exposure to music in the schools than any other generation in our history, we must accept a decline in the classical guitar…”
Others pointed to a less vigorous economy. Zane Zirkle wrote, “In a Hope and Change economy, music lessons are a luxury to the average Joe… “ .
Jack Alves wrote, “I too have noticed a slight decline in the over -all teaching biz. From music that’s not all that motivating, to “School of Rock” programs, to students who are willing to forfeit the basics…”
From these responses, it appears there are a variety of factors leading to a decline in the number of students seeking private guitar lessons. The availability of free online content and resources makes it easy for students to learn to play for free in the convenience of their own homes. The sluggish economy and dwindling disposable economy is a factor too. In addition, guitar is no longer the driving force in popular music. Most music is created “in the box” with programs like Ableton eliminating the need to spend years mastering an instrument. Also, there are so many different instant gratification apps, video games, social media sites and digital sources vying for the public’s entertainment time and money. Can an instrument, which requires tremendous personal sacrifice to master, really compete?
What does this mean for the future of private guitar lessons? It’s clear that the days of making a living solely as a private instructor are gone for now. Guitarists and musicians in general, must develop multiple income streams and embrace technology as an integral part of their skill set. For the 21st century musician, it will no longer be viable to simply play or teach an instrument. Lessons will always be a piece of the puzzle, but today’s musicians must know how to write for commercials, film, video games, record voice over, distribute and promote themselves online and through social media. If you have the right skill set, technology becomes a tremendous tool to sell your music and skills to a wider public than ever before.
Most schools and universities are developing music and technology degrees to meet the needs of today’s musicians. For example, Gwinnett County Public Schools now offer courses in music technology which focus on recording, composition, film score and video game composition. Private schools such as The Atlanta Institute of Music and Media also offer degrees in music and technology, job placement and industry contacts, so the future is not bleak, just different than the 80s or 90s.
I agree with Derek Stottlemyer, who wrote, “As a web architect I see a lot of options, and online offers the opportunity to earn passive or residual income in addition to paid lessons – but instructors have to break the mold and be willing to try new things.” Indeed!
According to buzzfeed.com, while making Nightmare Before Christmas, “Composer and lyricist Danny Elfman didn’t have a script to write the songs from. He asked Tim Burton to describe a scene and then Elfman would compose the song.” From a slightly biased composer’s perspective, this is an excellent example of how a film should be made.
Often, filmmakers don’t consider music or sound until the very end of the project. At which point, there is very little budget left, and all of the creative decisions have been made. The music must conform to the visuals; not a collaborative model at all. In my opinion, the music should influence the film and vice versa.
I learned this lesson from personal experience. As a graduate teaching assistant, I created an electronic music composition inspired by Federico García Lorca’s Poems of the Deep Song. It featured electronically manipulated classical guitar samples and a film by a very talented artist. My mistake was to write the music first, then expect the artist to make her film conform to my vision of the music and poetry. There are moments which work perfectly, but overall it would have been better if I had collaborated more closely with the artist from the beginning. In my case, I put the music first and the film second.
On the other hand, I worked on music and sound design for Interactive Science in 3d, an educational video game group at UGA funded by the National Institute of Health. It was a great collaborative experience. The game designers presented me and my colleague with an in-progress game. We composed a short piece for the opening scene and sent it back to them for approval. They liked it so much, they redesigned the beginning of the game to fit seamlessly with our music. The score inspired the design and vice versa. It was very effective and a lot of fun to see the final results. Check out the video below.
In my opinion, Nightmare Before Christmas is so successful because of the collaborative arrangement between Tim Burton and Danny Elfman. The music inspired the film’s visual design making it one of the greatest Halloween films of all time.
Can you name other films that follow this collaborative model?