Ice Cream and How to Publish Your Music on Major Streaming Services

My latest pop tune, “Ice Cream”, was inspired by Rick James and Prince. It’s an electro-funk composition with a super catchy beat.

Ice Cream

This is my first pop tune available on all major streaming services, see the links below to check it out.

I thought I’d share what I learned about the process.

The publication process:

  1. Have it mixed and mastered professionally. It makes a difference, especially when streaming on different platforms. The mastering engineer will add correct metadata, so it can be tracked and monetized.
  2. Register it with either BMI or ASCAP. I’m a member of ASCAP. They will give you a registration number connected to the metadata in your track.
  3. Publish it through CD Baby or any other publishing company. CD Baby charges a one-time, $35 fee for a single or $50 for an album. They’ll need your registration number from ASCAP or BMI to track downloads and streaming.
  4. Once it’s published, it’ll can take several days or several weeks for your song to first appear on Apple Music, iTunes, Spotify, Pandora, Tidal and all the rest. CD Baby will track the streams for you and send a check each quarter.
  5. Next, you got to promote it through paid advertising, digital radio, terrestrial radio and/or social media. That’s where the real work begins. Nobody will find it unless you push it.

iTunes:
https://itunes.apple.com/us/album/ice-cream/1313444213?i=1313444262

Spotify:
https://open.spotify.com/album/0UtiWf5dvuz0F0cRLVlm22

CDbaby:
http://store.cdbaby.com/cd/davidmitchell4

Marketing Your Music Using Social Media

I was honored last week to have the opportunity to present my music marketing research at the 2016 College Music Society National Conference in Santa Fe. My wife, Jennifer Jones-Mitchell, President of Brandware PR, and I participated in the poster presentation format in the main exhibition hall. We met some amazing, talented professors and musicians representing colleges from across the USA. My wife was able to share her immense expertise and inspire attendees to take advantage of social media resources to reach a global audience.

Our research features case studies of creative marketing campaigns, streaming services, music licensing data and much more. Have a look at the SlideShare below and don’t hesitate to reach out to me or my wife with questions or comments. Feel free to share as well.

For expert PR advice, contact Jennifer Jones-Mitchell at jjonesmitchell@brandwarepr.com

Click cms-presentation to download the original PowerPoint.

slide1