I was honored last week to have the opportunity to present my music marketing research at the 2016 College Music Society National Conference in Santa Fe. My wife, Jennifer Jones-Mitchell, President of Brandware PR, and I participated in the poster presentation format in the main exhibition hall. We met some amazing, talented professors and musicians representing colleges from across the USA. My wife was able to share her immense expertise and inspire attendees to take advantage of social media resources to reach a global audience.

Our research features case studies of creative marketing campaigns, streaming services, music licensing data and much more. Have a look at the SlideShare below and don’t hesitate to reach out to me or my wife with questions or comments. Feel free to share as well.

For expert PR advice, contact Jennifer Jones-Mitchell at jjonesmitchell@brandwarepr.com

Click cms-presentation to download the original PowerPoint.

Here’s an interesting new composition. It’s a piece I wrote for Vocal Essence, “one of the world’s premier choral music organizations” according to their website. They host an annual choral music competition. The guidelines called for a Christmas carol featuring Scandinavia violin and chorus. Unfortunately, I missed the deadline.

I finished the piece of course, and it was selected by the Southeastern Composers League for their annual concert series. And I must say, the Campbell University Chorus conducted by Dr. Phillip Morrow featuring Lucy Greenleaf-Carter on violin did a wonderful!

This piece is a setting of Edgar Allan Poe’s poem “The Bells”. The fast moving violin part creates a feeling of nervous energy. It’s intended to sound like snowflakes swirling in the air on a cold Christmas night in the dead of winter. The chorus mimics the sound of bells ringing at the stroke of midnight across a frozen city scape.

Friday, I received a nice letter from the College Music Society. They selected my conference proposal! Jennifer Jones Mitchell and I will be presenting at the 2016 CMS National Conference in Santa Fe. We’re excited! Our topic is “Marketing Your Music Online: A Guide to Social Media for The Musician”.

The conference will be late October at at the Eldorado Hotel & Spa, the Hilton Santa Fe Historic Plaza, and St. Francis Auditorium in Santa Fe, New Mexico.

In January and February of 2016, the College Music Society Monthly Discussion Forum focused on music and technology. The survey questions were designed by Dr. David Mitchell and a summary of the results is now available on the College Music Society website. Click on the link below to have a look.

The purpose of this survey was to learn how many schools currently offer music and technology degrees and how many schools make technology part of their degree program. The results were very interesting…

http://bit.ly/1RhqjNM

On February 18th, 2016, I presented at the College Music Society regional conference at Birmingham Southern College. My topic was How to Designing a Music and Technology Degree. I covered NASM requirements and issues to consider when designing a Music and Technology degree.

In today’s digital entertainment industry, it is more important than ever for music graduates to master digital recording techniques, in addition to their instrument. After all, digital media is the medium through which our music is most often created, found and heard. Students with the right skills can distribute their music to a global audience for commercial applications, streaming, licensing and much more. In fact, the opportunities for today’s musicians are limited only by their imagination and ability to take advantage of digital music opportunities online.

In my opinion, M and T will be the preferred degree for 21st century musicians.

Click on the Slide Share below to learn more.

Dr. David Mitchell is scheduled to present at the College Music Society Southern Conference on Designing Music and Technology Courses on February 18, 2016.

Attendees will learn about and discuss the trend away from traditional instrumental performance degrees and toward music and technology degrees that better prepare graduates for today’s job market. The discussion will include paradigm shifts in the music industry, including online streaming, digital downloads and multimedia production.

Dr. Mitchell’s original composition, “The Bells” for chorus and violin will be performed by the Campbell University Choir – featuring Lucy Greenleaf-Carter on violin – on Friday, February 19, 2016. “The Bells” was arranged and set to the Edgar Allen Poe poem of the same name.    

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Four of Dr. David Mitchell’s original compositions are now available on Amazon.com from Dorn Publications, including:  

• “Lake Avondale, A Beautiful Day” for guitar and piano
• “Rainy Nights” for solo guitar
• “A Summer Song Swirls Through Branches of a Willow Tree” for solo guitar 
• “Saxophone Quartet No. 1 American Landscapes” for saxophone quartet

Dr. Mitchell’s original composition The Witch’s Hex was given an Honorable Mention at the 2015 Macro Composer’s Society Conference.

My proposal to the College Music Society, Open Discussion Forum was accepted in December. It’s now live at the link below since January 01, 2016. It will remain open until the end of the month.

http://bit.ly/1PhkZov

If your school offers music and technology classes, please take the survey and share your experience. This study will collect data on how traditional music schools are adapting their curriculum to include a greater emphasis on preparing students for music careers that include aspects of digital music composition, performance and production. This data will become part of my presentation on the same subject at the CMS conference in Alabama.