New Prince Six-Song EP Release – April 21, 2017

Prince fans, take heart. According to an article on HuffPo, a surprise new EP containing six unreleased tracks recorded between 2006 and 2008 will be released this Friday, April 21, 2017. It will be available on Apple Music, and the title track, “Deliverance” is already available to stream on a number of services.

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The producer, Ian Boxill has been working on this music over the last year and planned the release to coincide with the one-year anniversary of Prince’s Death. Paisley Park and Prince’s estate have filed a lawsuit claiming the producer is “trying to exploit one or more songs for his personal gain”.

We’ll see what happens. I’m just glad we have some new tunes from The Purple One!

Marketing Your Music Using Social Media

I was honored last week to have the opportunity to present my music marketing research at the 2016 College Music Society National Conference in Santa Fe. My wife, Jennifer Jones-Mitchell, President of Brandware PR, and I participated in the poster presentation format in the main exhibition hall. We met some amazing, talented professors and musicians representing colleges from across the USA. My wife was able to share her immense expertise and inspire attendees to take advantage of social media resources to reach a global audience.

Our research features case studies of creative marketing campaigns, streaming services, music licensing data and much more. Have a look at the SlideShare below and don’t hesitate to reach out to me or my wife with questions or comments. Feel free to share as well.

For expert PR advice, contact Jennifer Jones-Mitchell at jjonesmitchell@brandwarepr.com

Click cms-presentation to download the original PowerPoint.

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College Music Society National Conference

Friday, I received a nice letter from the College Music Society. They selected my conference proposal! Jennifer Jones Mitchell and I will be presenting at the 2016 CMS National Conference in Santa Fe. We’re excited! Our topic is “Marketing Your Music Online: A Guide to Social Media for The Musician”.

The conference will be late October at at the Eldorado Hotel & Spa, the Hilton Santa Fe Historic Plaza, and St. Francis Auditorium in Santa Fe, New Mexico.

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How to Design a Music and Technology Degree

On February 18th, 2016, I presented at the College Music Society regional conference at Birmingham Southern College. My topic was How to Designing a Music and Technology Degree. I covered NASM requirements and issues to consider when designing a Music and Technology degree.

In today’s digital entertainment industry, it is more important than ever for music graduates to master digital recording techniques, in addition to their instrument. After all, digital media is the medium through which our music is most often created, found and heard. Students with the right skills can distribute their music to a global audience for commercial applications, streaming, licensing and much more. In fact, the opportunities for today’s musicians are limited only by their imagination and ability to take advantage of digital music opportunities online.

In my opinion, M and T will be the preferred degree for 21st century musicians.

Click on the Slide Share below to learn more.

Does Your School Offer Music and Technology Courses or Degrees?

 

My proposal to the College Music Society, Open Discussion Forum was accepted in December. It’s now live at the link below since January 01, 2016. It will remain open until the end of the month.

http://bit.ly/1PhkZov

If your school offers music and technology classes, please take the survey and share your experience. This study will collect data on how traditional music schools are adapting their curriculum to include a greater emphasis on preparing students for music careers that include aspects of digital music composition, performance and production. This data will become part of my presentation on the same subject at the CMS conference in Alabama.

How To Make Millions With Your Music Without Signing A Record Deal

Since Apple introduced the iPod in 2001, major labels have gradually lost control of the market. They’re no longer the gatekeepers to success they once were. In fact, with the rise of social media, smartphones and streaming services, it has become unnecessary to sign a record deal.

All you have to do is follow the examples of Emma McGann and Lindsey Stirling

According to the Mirror, Emma McGann is a 25 year old struggling singer who beat George Ezra in the charts, and she’s nipping at the heals of global superstar Ed Sheeran. She started as a local artist performing in clubs and talent shows, but she was unable to attract the attention of major labels. So, she decided to start performing online from her bedroom using a website called YouNow.com. Since October 2014, she has generated 70,000 followers and her debut hit “You Mess Me Up” has reached number 14 in the UK charts. She now makes over £2,000-a-month performing live streaming gigs from her bedroom. Amazing!

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YouNow.com is a live video streaming service, which anyone can join and create a channel to discuss any topic, play music or whatever. Essentially, it’s your own broadcast channel, which anyone in the world can watch without logging in. It’s like having your own cable channel and people can tip you using bitcoin. Viewers can search topics including music channels, which feature a number of live streaming artists 24/7. It’s a huge opportunity for musicians to reach a global audience without a major label.

Lindsey Stirling is a dub step violinist who made $6 million on YouTube without a record label. According to aux, the major labels decided not to sign her in 2007. So she created her own YouTube channel. Her Wild Wild West and Game of Thrones inspired videos have built a huge online following. She makes her money through ad revenue, direct music sales, sponsorships and live performances. The major labels are desperate to sign her now.

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This bottom line is, opportunities for musicians to generate revenue online are only limited by imagination and sweat equity. So grab your instrument, create a marketing plan and start making money.

“Happy Birthday to You” is Now Public Domain

Bet you didn’t know “Happy Birthday”, one of the most recognized songs in the English language, was under copyright with Warner, until last week.

Yep! In fact, it has generated significant revenue for Warner since 1988, especially in movies. The licensing fee can be as much as $1,500 to $5,000, which has inspired a number of productions to create alternative versions of the song.

Check out this video to see some examples:

According to a story in the Los Angeles Times, a federal judge in Los Angeles has ruled Warner/Chappell publishing company never had the right to charge for the use of “Happy Birthday to You”.

In 1893, Mildred and Patty Hill published it in a book entitled Song Stories for the Kindergarten. They borrowed the melody from a similar popular song of the era and changed the lyrics to “Good Morning to All”. Patty Hill, a kindergarten principal in Kentucky, encouraged her students to sing it at the beginning of school each morning. It became so popular; her students began to spontaneously sing it at birthday parties, changing the words to “ Happy Birthday to You”.

In 1935, The Clayton Summy Co. published a piano arrangement of “Happy Birthday to You” attributing the composition to Preston Orem and R. R. Forman. The copyright to this particular arrangement was eventually purchased by Warner in 1988. Warner incorrectly charged a fee for any and all versions of “Happy Birthday to You”, but they actually only owned the copyright to a specific piano arrangement. Amazing!

So you can relax. No one’s going to take half of your birthday cake, or a percentage of your birthday presents. : )